Shawn Butler
Sales Funnel 101: Pipeline Mathematics
UPDATED 5/8/2020 Nothing in business is guaranteed. But we love, love, LOVE! to find predictability in numbers and metrics. It feels so...
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Shawn Butler
Nov 7, 20183 min read
Relevant System FAQs
When people hear about what we do at Relevant, we get a lot of questions. What is a Business Development System? Is it lead gen? Is it a...
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Shawn Butler
Oct 24, 20173 min read
Where Will Your Next Customer Come From?
stop targeting the vast quantity of people who will never become your customer and stop barraging them with messaging that will never matter
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Shawn Butler
Sep 12, 20173 min read
How Do You Find New Clients?
"How do I find new clients?" is one of the most common questions asked by ad agency owners and biz dev professionals. And here are
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Shawn Butler
Sep 1, 20173 min read
Guaranteed Results
It's human nature to want guaranteed results. And if you're buying a sandwich, a car, or a piece of IKEA furniture, it's absolutely...
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Shawn Butler
Jul 19, 20171 min read
Rule #1 of Marketing
Rule #1 of Marketing is "Marketing to Everyone is Marketing to No One." This means that if your target audience is something vague like...
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Shawn Butler
Jun 21, 20171 min read
Stop Wasting Money on Bad Marketing
Wouldn't it be nice if every minute and every dollar of your marketing and business development efforts were spent EXCLUSIVELY to reach...
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Shawn Butler
Jun 5, 20171 min read
How to Fire Bad Clients
Creating a consistent pipeline of new client leads will give your agency the confidence to fire bad clients who don't value your time or
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Shawn Butler
May 25, 20172 min read
Build a Pipeline of Qualified Leads
Is your agency relying on past customer relationships and word-of-mouth referrals for its business growth? Relevant Business Development wil
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Shawn Butler
May 18, 20172 min read
What is the Relevant System?
Relevant Business Development is the ad agency for ad agencies. With more than 10 years of experience inside ad agencies, I've learned...
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