Shawn Butler
The 4 Parts to Getting New Clients
Business pushes ahead. Companies are still growing and making new deals that rely on the 4 Cs of business development: Credibility, Capabili
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Shawn Butler
Sep 1, 20173 min read
Guaranteed Results
It's human nature to want guaranteed results. And if you're buying a sandwich, a car, or a piece of IKEA furniture, it's absolutely...
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Shawn Butler
Aug 24, 20173 min read
How Much Should You Charge for Your Service?
I consult for a number of ad agency clients. My primary goal is to deliver what I promise, a pipeline of relevant new business prospects...
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Shawn Butler
Jul 19, 20171 min read
Rule #1 of Marketing
Rule #1 of Marketing is "Marketing to Everyone is Marketing to No One." This means that if your target audience is something vague like...
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Shawn Butler
Jun 21, 20171 min read
Stop Wasting Money on Bad Marketing
Wouldn't it be nice if every minute and every dollar of your marketing and business development efforts were spent EXCLUSIVELY to reach...
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