Shawn Butler
Leadership Marketing
By some measurements, we're reaching Day 60 of the COVID-19 Quarantine, and in the current situation, people are questioning if sales and...
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Shawn Butler
Feb 17, 20203 min read
Sales Funnel 101: Pipeline Mathematics
UPDATED 5/8/2020 Nothing in business is guaranteed. But we love, love, LOVE! to find predictability in numbers and metrics. It feels so...
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Shawn Butler
Aug 13, 20193 min read
Stop Using LinkedIn Wrong
There's a right way to use LinkedIn. And there's a wrong way. Let's all stop using LinkedIn wrong.
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Shawn Butler
Dec 13, 20172 min read
Skipping Right Over the Christmas Blog Post…
New Year’s Resolutions encourage us to grow: grow ourselves, grow our businesses, grow our expertise. And Relevant Business Development is a
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Shawn Butler
Sep 12, 20173 min read
How Do You Find New Clients?
"How do I find new clients?" is one of the most common questions asked by ad agency owners and biz dev professionals. And here are
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Shawn Butler
Sep 1, 20173 min read
Guaranteed Results
It's human nature to want guaranteed results. And if you're buying a sandwich, a car, or a piece of IKEA furniture, it's absolutely...
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Shawn Butler
Aug 24, 20173 min read
How Much Should You Charge for Your Service?
I consult for a number of ad agency clients. My primary goal is to deliver what I promise, a pipeline of relevant new business prospects...
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Shawn Butler
Aug 10, 20173 min read
The Thirty Day Freak Out
It didn't matter whether it was a simple AdWords campaign or a full website redesign, the behavior is the same. It hasn't been 30 da
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Shawn Butler
Jul 19, 20171 min read
Rule #1 of Marketing
Rule #1 of Marketing is "Marketing to Everyone is Marketing to No One." This means that if your target audience is something vague like...
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Shawn Butler
Jun 21, 20171 min read
Stop Wasting Money on Bad Marketing
Wouldn't it be nice if every minute and every dollar of your marketing and business development efforts were spent EXCLUSIVELY to reach...
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Shawn Butler
Jun 5, 20171 min read
How to Fire Bad Clients
Creating a consistent pipeline of new client leads will give your agency the confidence to fire bad clients who don't value your time or
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Shawn Butler
May 18, 20172 min read
What is the Relevant System?
Relevant Business Development is the ad agency for ad agencies. With more than 10 years of experience inside ad agencies, I've learned...
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