Shawn Butler
Leadership Marketing
By some measurements, we're reaching Day 60 of the COVID-19 Quarantine, and in the current situation, people are questioning if sales and...
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Shawn Butler
Sep 5, 20183 min read
Newer, Better, Cheaper, and Easier
It’s hard to imagine (at least for me), but Relevant Business Development is coming up on its 10th anniversary!?! I started the company...
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Shawn Butler
Jun 20, 20183 min read
In the Next 6 Months
Six months ago you had goals. How are they going? Do you even remember them? I honestly mean it when I say I hope you achieved, and even...
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Shawn Butler
Sep 1, 20173 min read
Guaranteed Results
It's human nature to want guaranteed results. And if you're buying a sandwich, a car, or a piece of IKEA furniture, it's absolutely...
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Shawn Butler
Aug 10, 20173 min read
The Thirty Day Freak Out
It didn't matter whether it was a simple AdWords campaign or a full website redesign, the behavior is the same. It hasn't been 30 da
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Shawn Butler
Jul 19, 20171 min read
Rule #1 of Marketing
Rule #1 of Marketing is "Marketing to Everyone is Marketing to No One." This means that if your target audience is something vague like...
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Shawn Butler
Jun 5, 20171 min read
How to Fire Bad Clients
Creating a consistent pipeline of new client leads will give your agency the confidence to fire bad clients who don't value your time or
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